• To fight against hunger and malnutrition amongst children, young people and families.
  • To improve human nutrition and health by developing programmes that promote the correct use of high quality protein in the diet.
  • To support the healthy development of infants and children by providing high quality protein to enhance brain development, to support concentration levels at school and boost natural immunity levels.
  • To encourage the consumption of eggs in populations which have little or no access to high quality protein.
  • To make eggs more accessible to children, families and communities that are undernourished and underfed, increasing the number of eggs consumed in developing countries.
  • To encourage and facilitate an increase in the number of eggs being produced locally in developing countries.
  • To promote the normal function of the natural human immunity system, through improved access to high quality protein, supported by education about health, the natural immune system and nutrition.
  • To improve education, explaining the benefits of high quality protein in the diet and encouraging knowledge sharing with others.